Provide Fox Asia with a website solution that complements the broadcast of the second season of Asia's Next Top Model - one of the highest profile programs within the network. The website had to provide platform to allows fans to easily engage and consume all the content and conversations around each episode. Importantly the website needed to give fans greater access to the judges and models featured within show allowing them to following their journey more closely.
A first of its kind implementation using a custom design WordPress website that provides a wrapper for the Stackla application. This website in effect becomes the user’s second screen during the broadcast to provide fans with deeper more engaging coverage of each episode.
The first episode of Asia's Next Top Model Season 2 goes on air January 8, 2014. Stay tuned.