Bose Campaign Microsite + Showcase

Brief

To create a product + campaign microsite for the launch of the Bose Creative Development Fund whose spokespersons include Guy Sebastian and DJ Tigerlilly. Microsite to incorporate the following elements:

Campaign Activation

- To allow users to share their talents via SoundCloud, Twitter, Instagram or Facebook (through Stackla widget)
- Allow data capture through built-in form
- Upload feature for users who don’t wish to upload through social
- Increase engagement and grow the user base across all social media accounts

Product Showcase
- Additional pages showcasing the Bose range of products
- Links directing users to the Bose online store.

Solution

A design focussed responsive campaign microsite:

- A mobile first approach optimised for desktop, mobile and tablet
- Social content ingestion through use Stackla
- Ability for fans to share an image of their selection via Facebook, Twitter and G+
- Allow visitors to like their favourite entries
- Microsite embedded within the Bose Australia Facebook Tab