Activate a consumer promotion via the Hyundai Facebook page giving fans the chance to win an i30. Key to the promotion for Hyundai was the ability to showcase positive comments around the i30 through social channels and leverage existing fans to increase positive sentiment and appeal of the Hyundai brand.
Pillar Digital in conjunction with Stackla delivered an application housed on the Hyundai Facebook page that used Stackla to capture and showcase promotion entries (text and image). A responsive version of application was produced which allowed mobile users to engage with app via shared link. A data capture element provided Hyundai with the perfect lead generation tool. to encourage entries Pillar integrated a video carousel to that showcased fan feedback of the car.
Almost 8,000 entries captured over the 7 week campaign period.