Hawthorn Football Club #Always


Develop a Facebook ad campaign to assist Hawthorn in achieving their objectives around increasing Facebook likes and data capture in their high demand finals football month of September, whilst also staying under budget.

The Solution

Pillar was able to provide a two-pronged approach, using Facebook ads and sponsored stories to focus on increasing page likes, whilst also using sponsored posts to drive data capture.


The campaign was a great success for the Hawks, gaining an extra 26,248 Facebook likes in the month of September. In comparison to the exact same period in 2012 (where they had similar success on the field), Hawthorn were able to achieve 16,473 more page likes.

We were able rely on Pillar to help capitalise on our high level of fan engagement by managing our Facebook advertising strategy and spend to grow likes and drive our data capture campaign. The results were above expectation and very cost effective and the team at Pillar are professional, knowledgeable, readily available and easy to work with. [Megan Williams, Marketing Manager]