Fangear Social Media Management + Social Media Advertising

As part of Pillar's ongoing partnership with Infinite Retail's brand Fangear, Pillar is tasked with:

  • Overarching social strategy of Facebook, Twitter and Instagram accounts
  • Day-to-day management of social properties
  • Social media ads buying and conversion optimisation on Facebook and now Twitter ads

Social Media Management

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Social media management from day one. Our social is mostly based around conversational and content curation in sports.

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  • 100% real followers
  • Follower breakdown: predominantly Male aged 18-34  in key areas of Sydney, Melbourne, Brisbane, Auckland
  • Consistent follower growth even without investments in paid fan acquisition
  • Weekly, in-depth performance reporting

Results

  • Average non-paid (organic) reach: ~3,500 per post
  • Average paid (sponsored post) reach: ~20,000 per post (with a post budget of usually less than $200 per post)

Social Media Advertising:

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  • Creative and copy collaboration between client and agency
  • Highly defined targeting
  • Key CTA's, continuously tested

Results

  • CPC most commonly below industry average 0.30 cents per click
  • CTR (click-through rate) generally above industry average of ~2%
  • Traffic generated accounts for ~15% of total site traffic
  • Constantly reallocation and testing of media spend to ensure optimum performance
  • Fantastic ROI based on internal conversion metrics and key KPI's