Land Rover #CutAPath Facebook App

Brief

In order to promote the Range Rover Evoque through a social media campaign in line with the global Evoque ‘Cut a Path Through Civilisation’ campaign.

The brief had several key objectives including:

- Allow entrants to enter the competition through Twitter or Instagram through the hashtag #cutapath
- To display all entries on the Land Rover Australia Facebook page
- Allow users to vote for their favourite entries via the Land Rover Facebook page
- Increase engagement and grow the user base across all social media accounts

Solution

The solution was a custom Facebook application incorporating:

- Facebook ‘Like Gate’ to drive Land Rover Facebook page likes
- Integration with Stackla to display entries
- Ability for users to vote on their favourite entries
- Mechanisms built-in to mitigate potential vote cheating