McDonald’s Monopoly Custom App

Brief

As part of the ever-popular McDonald’s Monopoly promotion, Pillar was asked to develop a custom built application with Stackla integration to be embedded within the McDonalds Monopoly campaign site and McDonald's Facebook tab.

Solution

Stackla was at the core of the campaign to support the Monopoly promotion encouraging customers to share photos of their 'Instant Wins' and 'Monopoly Mo Selfies' via Instagram, Vine, or Twitter using the #maccasatmonopoly hashtag.

A custom application incorporating a responsive template was iframed within the Maccas corporate site and their Facebook Tab.

monopoly-maccas-inarticle

In addition to the custom application, Pillar delivered custom designed ad units built in HTML5 featuring a selection of the best Stackla content, and were updated updated daily. These provided Maccas with the perfect way to harness and showcase user's social recommendations.

monolpoly-facebook-adunits

Results

More to come...