Nationals Party Online Media Campaign

Brief

Develop and execute an online media campaign to assist The Nationals Party in an organised effort to help influence the decision making process of voters across New South Wales at the end of 2013.

The Solution

Through online advertising and media buying, Pillar was able to deliver this four week campaign using;

Facebook Advertising & Sponsored Posts
Google Display Ads
YouTube Pre-Roll
Fairfax & APN online placements (MREC’s, leaderboards etc)

Results

The campaign proved a success for the National Party as they won three out of five electorates (one they weren't expecting), as well as a major swing in one other where they expected little support.

They also gained an extra 8,230 Facebook Likes across their NSW electorate pages.