To build a fully responsive branded Tabcorp microsite to showcase ‘Punting Makeover’ competition entries utilising the Stackla competition voting mechanic integrated into the site.
Encourage TAB-goers to nominate their mates for a punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.
Allow users to enter Twitter, Instagram, YouTube or Facebook
Aggregate content from these social channels or directly through Stackla widget using the #hashtag as the call-to-action.
Stackla’s voting mechanic used to help drive entrants to tell their mates to enter the competition as well as vote on other entries.
Stackla contains multiple moderation layers including a bad word filter and the ability to pick and choose only specific pieces be published within the competition environment.
Incorporate blog element that sat behind the main page to showcase posts ranging from punting tips and other various resources.
A fully focussed responsive campaign microsite.
Social content ingestion through social channels including Stackla.
Implementation of multiple moderation layers including a bad word filter and ability to pick and choose specific pieces to be published within the competition environment.
Allow visitors to like their favourite entries.
Custom advertising html tiles including MRECs inserted and affixed to certain positions and linked through to specific pages driving entrants; punters to bet or sign up for additional communications.
Event screens in TAB retail outlets showcasing user content via widgets.