Tabcorp Microsite & Voting Mechanic

Brief:

To build a fully responsive branded Tabcorp microsite to showcase ‘Punting Makeover’ competition entries utilising the Stackla competition voting mechanic integrated into the site.

 Campaign Activation:

  • Encourage TAB-goers to nominate their mates for a punting makeover by posting photos or videos to social media using the #puntingmakeover hashtag.

  • Allow users to enter Twitter, Instagram, YouTube or Facebook

  • Aggregate content from these social channels or directly through Stackla widget using the #hashtag as the call-to-action.

  • Stackla’s voting mechanic used to help drive entrants to tell their mates to enter the competition as well as vote on other entries.

  • Stackla contains multiple moderation layers including a bad word filter and the ability to pick and choose only specific pieces be published within the competition environment.

  • Incorporate blog element that sat behind the main page to showcase posts ranging from punting tips and other various resources.

 

entries-tab

Solution:

  • A fully focussed responsive campaign microsite.

  • Social content ingestion through social channels including Stackla.

  • Implementation of multiple moderation layers including a bad word filter and ability to pick and choose specific pieces to be published within the competition environment.

  • Allow visitors to like their favourite entries.

  • Custom advertising html tiles including MRECs inserted and affixed to certain positions and linked through to specific pages driving entrants; punters to bet or sign up for additional communications.

  • Event screens in TAB retail outlets showcasing user content via widgets.

TAB-makeovers