Telstra New Phone Feeling Facebook App

Brief

Leveraging their multi-platform campaign, we helped Telstra’s customers show us their ‘New Phone Feeling’ through a custom Facebook app.

- To allow entrants enter the competition through Twitter or Instagram through the hashtag #newphonefeeling, and one of 3 feelings ‘#excited’ ‘#overjoyed’ ‘#crazyphonelove’
- To display all entries on the Telstra Australia Facebook page
- Upload feature for users who don’t wish to upload through social
- Allow users to vote for their favourite entries via the Telstra Facebook page
- Increase engagement and grow the user base across all social media accounts

Solution

The delivered solution included:

- Embedded Facebook Tab
- Browser detect and redirect for mobile users
- Social content ingestion through use Stackla
- A mobile first approach, optimised for desktop, mobile and tablet
- Ability for fans to share an image of their selection via Facebook, Twitter and G+
- Allow visitors to like their favourite entries
- Mechanisms built-in to mitigate potential vote cheating