With the SportsFan brand established, Bigpond required a tipping application to engage their audience and base content around specific events. It needed to deliver more than just the simple tipping game mechanic. Bigpond also required that the application integrate seamlessly with the content on their main site and provide for sponsors.
Pillar developed a white label application for Bigpond providing multi-sport functionality to suit the needs of Bigpond. The solution allowed Bigpond to create their own fixtures and align them to sponsors, regional events, or even non-sporting applications. The admin portal allowed for complete competition management from top to bottom, including launching/finalising competitions, user account management, email notifications and fixture management.
Having two game mechanics, Tip and Streak, allowed Bigpond to engage their audience much more than your average tipping game enabling them to incorporate a number of different sponsors and prizes (currently Fangear and Bet365 sponsor the SportsFan Tip-Off).
Custom eDMs have the ability to be completely managed by the client, while Pillar also provided a leaderboard widget for Bigpond embed within their main site.